Marketing technology

Consulting

Technology evaluation and selection e.g. PIM, DAM, CMS, Analytics, E-Shop
Implementation of technologies incl. Programming of interfaces e.g. to ERP systems
Introduction of new work methods
Data migration, special software development, use of SaaS for “rapid transformation”.

Challenge

The opportunities offered by digitization sound tempting, but do not appear to be exploitable in a company’s own operations. In practice, most companies find it difficult to choose the right technology from the many available. Existing complex IT systems are not so easy to replace. And collecting data for the new “data-driven marketing” often needs a fresh start, a change process you can’t imagine.

Goals

Tapping the opportunities of digitization for the respective individual starting situation
Use of data for decisions in product management, marketing and sales
Increasing the marketing success and agility of the organization