Digital POS
Consulting
- Analysis of the customer journey incl. Barriers in the customer journey
- Innovative solutions (hardware and software) for your specific customer experience in stationary trade
- Linking the digital solution with analog communication media
Challenge
The previous advantage of immediate availability of goods in stationary retail is losing importance in the age of ever shorter delivery times in e-commerce. Also, personal advice on site is mostly weaker than the extensive information on the net. There is great uncertainty as to which data may be collected in stationary retail in compliance with the law.
Goals
- Creating a unique shopping experience for customers across all touchpoints
- Use of stationary retail as a place of inspiration, surprise and interaction
- Dynamically generated content for the most personalized interaction possible with customers