AD-SUITE FOR RETAIL
Your benefits
- Significant savings in process costs and external costs (agency) of up to 40 percent
- Transparency on projects through real-time status and mail reminders
- Shorter correction processes through online reviews and clear rules
- Direct online correction lowers the error rate in day-to-day business
- Better sales success through optimized article planning based on evaluations
- Potentials of the integration of a retail media module and AI-supported planning
Transform article advertising
Leaflets and inserts are indispensable in the retail sector for activating customers with offers and inspiring themes. In particular, internationalization and the necessary localization pose an organizational challenge. Coordination processes must be reorganized so that functional areas and the regions can be easily integrated. Last but not least, the effects per channel must be evaluated and article planning must incorporate this data and forecasts.
Key functions
- Centralization of all article information for communication (images, texts, logos) in one place (cloud software)
- Structured translation of text for the local use in different regions
- Digital theme and brochure planning with deadlines and page structure planning
- Article planning by “drag&drop” via web client for illustrated planning by the purchasing department
- Online correction and approval process, e.g. prices and texts directly by the purchasing department
- System-supported export of released data for online and POS marketing
- Evaluation of effects e.g. uplift per article per action and extension with AI-supported planning
- Agile interface configuration to downstream systems of VIGNOLD Tech
